Welcome to the home page of Oldies FM we are a group of local radio stations located around NSW. If you would like to go to the website of the radio in your area please click the link below.
We play the Music you know and love from the 50’s, 60’s and 70’s.
The Baby-boomers and others from past generations are passionate about the music of their life. They love to listen to the songs that were popular when they were kids. Fifty’s music? Chuck Berry, Col Joye and Yes sir she’s my baby, Buddy Holly with Peggy Sue and Johnny O’Keefe and Six O’Clock Rock.
The Beach Boys are always on top of anyone’s dance list with Sloop John B, or how about a nice slow dance with the Carpenters and Close to You. Listen to Barry Manilow’s Greatest Songs of the Sixties.
For the Fifty’s big band/swing music was popular, but vocal driven classic pop quickly replaced this genre. Mitch Miller brought country, Western, rhythm and blues, and folk music into the music of the Fiftys. Singers like Frank Sinatra, Tony Bennett, Rosemary Clooney and Dean Martin.
Rock and Roll quickly took over the 1950s and mixed black music of rhythm and blues plus pop. The electric guitar became the instrument of choice, and the awesome sounds of Elvis Presley, Chuck Berry and Bill Haley and His Comets (Rock around the Clock) caused a national stir.
The British invasion came to Australia with a British act’s that would quickly take control of the Australian pop scene and inspire a generation of future pop stars. Young singers in leather jackets and mop tops stole Australians heart. The Beatles are as famous and inspiring today as they were in the Sixties and solo careers in the seventy’s.
1970 saw the rise of disco, soul, and blues still was popular. Rock music played an important part in the music scene with punk rock, glam hard, rock and progressive rock plus heavy metal taking over the music world. Experimental classical and minimalist music was being composed, and film scores started to become popular.
The 1970 music was popular for its contributions to electronic music and the continued development and use of synthesizers and harmonizers.
Seventies music means hard rock with innovative pop stars like The Eagles, Blood, Sweat and Tears, and The Angels. Softer rock introduced Eric Clapton, ABBA, The Jackson 5. Elton John and a hundred more bands.
Glam rock developed in the UK and traveled to the US with outrageous clothes, makeup, and platform-soled boots, plus quirky makeup. Pioneers of glam rock include David Bowie, The Sweet ,T.Rex and Skyhooks.
Progressive rock developed in the late 1960s into the 1970s and was designed to elevate rock to artistic credibility. Progressive rock is characterized by the Moody Blues, Black Sabbath, Pink Floyd and AC/DC. Remember Nights in White Satin, and the Dark Side of the Moon?
Oldies FM play them all. You can listen for hours on end and relive the greatest era of music that ever was.
Reasons for advertising with Oldies FM
The Strengths of Radio
Radio can reach virtually everyone, whether driving in the car, listening at home or Radio provides ample opportunity for you to get your message to reach local residents.
Frequency is the Key
The key to any successful radio campaign is to have your commercial on air as often as possible. If the purpose of your advertising is to enhance your branding, it is essential to have an ongoing campaign.
This can either be in the form of one continuous campaign or a regular series of shorter campaigns.
If the purpose of your advertising is a call to action, such as a sale, your campaign needs to be shorter, but more intensive.
More Affordable Than You Imagined
Depending on how you advertising on OLDIES FM is targeted, it can cost as little as $50 per week. To have us tailor a campaign for your business, contact us today on 0407811989.
Benefit for brands
Terrestrial Radio and Online Radio, combine push and pull to reach out and engage consumers and fulfill brand interactions.
Terrestrial Radio and Online Radio are the only media predicted to grow audience The huge growth in online audience is increasingly affecting time spent with other (traditional) media – radio is the only traditional medium that people predict they will be spending more time with in the near future.
Terrestrial Radio and Online Radio provide complementary rational and emotional consumer benefits Online is perceived as a convenient channel for helping people find what they want, when they want it, whereas radio is perceived as offering the human touch, helping to shape the moods and rhythm of the day. In conjunction, they feed each other by keeping the consumer engaged across each other’s momentary low points, leading to an increase in overall time spent with this media combination.
Terrestrial Radio and Online Radio are ‘social connectivity’ media Radio and online are both perceived as providing connection with people’s social communities but on different levels. Online operates more within people’s immediate social network, allowing them to stay in touch with friends and highly defined communities of interest. Radio connects people with their wider network e.g. their local community or broader community of interest .
Combining Terrestrial Radio and Online Radio significantly enhances response 57% of the sample claim to have checked things on the internet after just hearing about them on the radio, with 59% claiming to use search to find more details. This isn’t just restricted to editorial mentions – 39% claimed that advertising has prompted them to search for something on the internet.
Radio drives response,
Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet. Radio can drive brand browsing (direct to a brand’s website or searching for a specific brand in a search engine) by over 52%.
Radio offers efficient targeting
Radio targets audiences efficiently because different stations attract different listeners – MMM listeners are worlds apart from Classic FM listeners etc. This allows advertisers to talk selectively to the groups they are most interested in. Brands can focus their activity very effectively onto key market areas.
Radio reaches people at relevant times and places
Most radio listeners are engaged in another activity, and this means that advertisers can reach listeners at key “touchpoints” during the day such as getting the kids ready for school.
Radio reaches out in an ad avoidance world
Research shows that radio, has the lowest level of advertising avoidance. People rarely switch stations and are therefore available to listen to any message that is relevant, creative, intriguing etc. This is a great opportunity for advertisers who want to reach out to new customers, or to tell existing customers something they didn’t know.
Radio creates a large “share of mind” for a brand
In the same way that the music industry uses radio to gain airplay of their artists and create chart hits, radio also creates a sense of ubiquity for brands. This is for two main reasons – firstly, because radio ads are on frequently and secondly because listeners tend to spend so long listening (on average 13 hours per week). A brand which is big in radio can create a disproportionately large share of mind for itself.
Radio is “a friend”
Listeners use radio for emotional reasons – to keep their spirits up, to stop themselves from feeling bored or while doing daily chores. This leads to them seeing radio as a kind of friend, and this is a valuable context for an advertiser to appear in.